TikTok Shop's Black Friday and Cyber Monday campaign runs Nov 11–30

TikTok says its Black Friday and Cyber Monday campaign returns to TikTok Shop from November 11 through November 30, with a 3-Day Delivery badge on eligible products and box-free returns at about 10,000 Happy Returns locations.

Black Friday and Cyber Monday return to TikTok Shop from November 11 to November 30, according to TikTok's own Newsroom post, "What's shaping the holiday season on TikTok Shop." TikTok calls it one of the year's biggest shopping moments and closes the post with the instruction to shop the campaign November 11 through November 30. TikTok has not announced a sitewide discount percentage for the campaign in this post, so no discount figure is claimed here.

TikTok says holiday discovery is already building on the platform: #holidayshopping content rose 263% in September compared with the month prior, and in 2025 there were more than 100 billion searches with e-commerce intent on TikTok Shop in the U.S. TikTok also says its selection has expanded across product categories by more than 1,200% since 2024, and that Sephora, Michael Kors, Best Buy, Ulta Beauty and Victoria's Secret are among the brands that joined TikTok Shop this year.

The trends TikTok expects to shape holiday lists include pre-owned luxury, jewelry, collectibles and gaming. TikTok says U.S. users are 2.5 times more likely to buy a luxury item as a gift this Black Friday and Cyber Monday, that sales for single IGA certified lab diamonds on TikTok Shop more than quadrupled from May to September, and that collectibles category sales have grown 230% year over year in October. It also says one in five U.S. TikTok users expects to buy gaming devices or items during the event.

On fulfillment, TikTok says shoppers can look for a 3-Day Delivery badge on eligible products expected to arrive within three business days. New this fall, eligible purchases can be returned at approximately 10,000 Happy Returns locations across the U.S., with no box or label needed. As context for the event's scale, TikTok says TikTok Shop sales surpassed $500 million during the 2025 four-day Black Friday and Cyber Monday weekend.

• RetailerTikTok Shop
• Sale ends2026-11-30

Sources

• TikTok Newsroom: What's shaping the holiday season on TikTok Shop