JCPenney's holiday playbook runs Nov. 5 – Dec. 25: Biggest Sale Nov. 5-11, Black Friday Deals Nov. 20-29

JCPenney published its full holiday savings calendar on Nov. 2: 97% of the store on sale Nov. 5-11, Black Friday prices for 10 days Nov. 20-29, and a Price Lock Dec. 1-25.

JCPenney revealed its holiday playbook on November 2, 2026, starting with what it calls its Biggest Sale of the Season, Nov. 5-11. JCPenney says 97% of its in-store assortment is on sale during that event, and shoppers get a signature Golden Tote with any $25+ purchase.

The calendar continues with 1000s of Deals $20 or Less from Nov. 12 through Dec. 25. JCPenney names women's sweaters, beauty gift sets, velvet throws, and candles among the items at $20 or less, and Holiday Daily Deals Nov. 16-19 with themed days: Get Cozy on Nov. 16, Bundle Up on Nov. 17, Holiday Hosting on Nov. 18, and Sparkly & Shine on Nov. 19. Really Big Deals, described as the steepest savings on seasonal musts, run on limited weekends Nov. 6-9 and Nov. 13-15 in store and online.

Black Friday Deals run Nov. 20-29, with JCPenney offering Black Friday prices for 10 days. On Black Friday itself, Nov. 27, stores open at 5 a.m. local time, with 5, 9, 1, 5 surprise giveaways in stores at 5 a.m., 9 a.m., 1 p.m. and 5 p.m., and a select number of shoppers entering at opening receive a free limited edition mini JCPenney Hogwarts Express snow globe. JCPenney stores are closed on Thanksgiving Day and Christmas Day.

After Black Friday, a Price Lock runs Dec. 1-25, locking in low prices on seasonal must-haves for hosting and gifting. Rewards Access members can also earn $10 back when they spend $50, up to four times, for use at JCPenney or Aéropostale.

• RetailerJCPenney
• Sale ends2026-12-25

Sources

• JCPenney Newsroom: Everyone Deserves a Better Deal. At JCPenney, They Get One. Period.
• JCPenney holiday announcement via Business Wire